SEO is the act of applying a collection of various strategies to improve the search rankings of a website on Google, Bing, Yahoo, and other search engines. These strategies range from on-site content optimization to high-quality link building(off-site optimization). SEO is a crucial part of digital marketing and drives more visitors to your website.
Since organic traffic has a much higher ROI than paid search traffic, SEO is a valuable investment into your company’s future. The overwhelming majority of search traffic goes to the top search results. Getting to the first page of search results guarantees a large increase in visitors and your online potential.